About
Wholefoods Fitzroy is an organic grocer on Smith Street in inner-Melbourne Fitzroy, focused on real ingredients, trusted suppliers and food grown closer to home. It stocks certified-organic produce alongside bulk wholefoods, pantry staples, dairy alternatives and eco-friendly household goods, with a curated range held to clear quality standards.
Unlike many health-food shops it runs a dedicated deli, butcher and seafood section, with categories for fresh meat, fresh fish and deli and smallgoods — so it's a genuine option for organic-leaning meat and seafood as well as groceries. The store notes that not everything it stocks is certified organic, so check labelling for specific certification.
Best For
Inner-Melbourne shoppers wanting certified-organic groceries and bulk wholefoods plus a fresh meat and seafood counter under one roof.
What You'll Find
Certified organic produce
Bulk wholefoods
Fresh meat
Fresh fish
Deli & smallgoods
Dairy & alternatives
Eco household goods
Good to Know
TypeOrganic grocer with butcher & seafood
ProduceCertified organic
CounterMeat, fish & deli
AlsoBulk wholefoods, pantry
NoteNot all lines certified organic
LocationSmith St, Fitzroy
Opening Hours
MondayContact for current trading hours
TuesdayContact for current trading hours
WednesdayContact for current trading hours
ThursdayContact for current trading hours
FridayContact for current trading hours
SaturdayContact for current trading hours
SundayClosed
Frequently Asked Questions
Does Wholefoods Fitzroy sell meat and seafood?
Yes — it runs a deli, butcher and seafood section with fresh meat, fresh fish and smallgoods, alongside its organic grocery range.
Is everything certified organic?
The store stocks certified-organic produce but notes not everything is certified organic, so check labelling for specific lines.
Where is it?
277 Smith Street, Fitzroy, in inner Melbourne.
What else do they stock?
Bulk wholefoods, pantry staples, dairy and dairy alternatives, and eco-friendly household goods, all held to the store's quality standards.