Honest to Goodness is a family-owned Australian organic and natural foods company with its store at 100 McEvoy Street, Alexandria, in Sydney's inner south. It carries more than 1000 certified-organic products and natural wholefoods, from nuts, seeds, grains and pulses to dried fruits, baking flours, sweeteners and an Australian-grown range, with a focus on responsibly sourced ingredients.
As well as the retail store, Honest to Goodness sells online with home delivery, supplies wholesale, and runs a "Group Goodness" buying-group program so households can buy in bulk at wholesale prices. It owns several of its own brands — including 2die4 Live Foods, Pimp My Salad, Eco Organics and Absolute Organic — and has been featured in the Sydney Morning Herald, Wellbeing and Urban List.
Stocking up on certified-organic pantry staples and bulk wholefoods, in store in Alexandria or delivered Australia-wide.
Contact Honest to Goodness for current trading hours at the Alexandria store; online ordering is available anytime.